Email marketing is a tried and trusted way to make and maintain a connection with your customers and prospects. In a world driven by algorithms, email marketing has the advantage of a recipient choosing whether to open what you create or not. All those opens of your emails are people wanting to hear what you have to say.

In this session, we’ll focus on the art of building your email list and increasing the number of people on it so that you can send your messages to a greater number of potential customers.

Who should attend?

Business owners and entrepreneurs in the West Midlands.

Anyone looking to start an email list or develop an email marketing strategy.

Things we’ll cover

• Why email is still an incredible marketing opportunity
• Creating opt-in opportunities
• Incentives to sign up
• Using content marketing to persuade people
• Offline opportunities
• Simplifying the process
• Legal requirements
• List maintenance

Outcomes

You will leave with an understanding of the essentials of email marketing for your business and a plan to grow your email marketing audience.

We’re excited to have you join us. Please register by clicking the link to reserve your spot at this event.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands