Ready to elevate your e-commerce website’s visibility in organic search results? Join us for an informative webinar focused on the ins and outs of SEO specifically tailored for online stores.

In this session, we’ll delve into the unique challenges and opportunities faced by e-commerce sites. From navigating pagination and canonicalization to leveraging structured data and Google Merchant Centre Free Shopping Listings, you’ll gain valuable insights to enhance your website’s ranking and visibility.

Learn about canonical tags, URL query parameter issues, and effective content strategies for e-commerce platforms. Discover how structured data can optimise your site’s performance and gain practical guidance on setting up Google Merchant Centre for free Google Shopping listings.

Don’t miss out on this opportunity to empower your e-commerce venture with essential SEO knowledge. Reserve your spot today and take the next step towards online success!

Topics covered:

• Canonicalisation: What it is and why it matters.
• Dealing with pagination, faceted navigation (filters) and other query parameter issues.
• Best practice for handling category and product page content.
• The importance of E-E-A-T (Experience, Expertise, Authority & Trust) and how to demonstrate this on an ecommerce site.
• How to implement structured data to get rich snippets in Google search results.
• How to set up Google Merchant Centre for free Google Shopping listings.

Who Should Attend:

Business owners and entrepreneurs in the West Midlands.

Register today for this FREE webinar tailored to West Midlands businesses.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands