Join us for an insightful webinar focused on understanding and optimising the E-E-A-T (Experience, Expertise, Authority, Trust) signals used by Google in its organic search ranking algorithm. From the importance of backlinks to the impact of online reviews and essential website elements, E-E-A-T encompasses a wide range of factors crucial for search engine visibility.

In this session, we’ll delve into the significance of E-E-A-T, discuss Google’s perspective on it, and offer practical steps to enhance your website’s E-E-A-T for better organic search rankings. Discover how Google evaluates page authority, learn about the types of content that resonate well with search engines, and explore external factors like customer reviews that contribute to your website’s credibility.

With Google placing increasing emphasis on E-E-A-T in its algorithm updates, understanding and optimising it for your website is essential for maintaining and improving your ranking. Don’t miss this opportunity to gain valuable insights into enhancing your website’s search engine performance. Reserve your spot now and stay ahead of the curve in the ever-evolving world of organic search!

Topics covered:

• The importance of links in SEO & how PageRank is calculated
• Simple ways to get links from other websites
• Where and how to get customer reviews
• Crucial basic information to have on your website
• Improving your About Us section
• Your business digital footprint
• Ways to demonstrate your expertise through your website
• The importance of a good user experience to SEO

Who Should Attend:

Business owners and entrepreneurs in the West Midlands.

Register today for this FREE webinar tailored to West Midlands businesses.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands