Creating compelling, persuasive marketing messaging is one skill a business needs for its campaigns to succeed. But how can you judge whether your marketing is hitting the right spot?

In this session, we’ll look at the essential metrics that you should be measuring, and which ones are possibly a waste of your time when you are likely already busy.

Who Should Attend:

Business owners and entrepreneurs in the West Midlands looking to learn how to measure success. This content is basic and accessible, perfect for those not familiar with marketing metrics. It is not intended for advanced users.

Topics covered:

• Why should you bother measuring your marketing?
• Social media metrics
• Website metrics (inc. Google Analytics)
• Email metrics
• Advertising metrics
• Software tools that may help you
• Where to go next for advanced learning.

Outcomes

You will leave with an understanding of the essentials marketing metrics you should be measuring for your business. You’ll also understand further avenues to explore once you become familiar with what analytics are also out there.

We’re excited to have you join us. Please register by clicking the link to reserve your spot at this event.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands