Successful shopping ad campaigns require a combination of product feed optimisation, the right structure and ongoing management. This webinar explains how to set up and optimise your product feed, then use this to create well-structured campaigns that can be managed. You’ll also learn the best choice of campaign types and how to optimise your ad assets.

The webinar explains the difference between standard Shopping and Performance Max campaigns and how to decide which to use. You’ll see how to best structure campaigns for management and optimisation, along with ways to analyse performance and report accurately.

Also covered are ways to optimise your product feed including adding product data and using rules to set or manipulate specific fields of data for better performance.

Topics covered:

• Google & Bing Shopping campaigns and Merchant Centre.
• How Performance Max campaigns work and whether to use them.
• Ways to make Performance Max campaigns behave and perform without impacting other campaigns.
• How to report and analyse campaign performance.
• Ways to manage and optimise Shopping/Performance Max campaigns.
• Using Google Merchant Centre and your product data to optimise performance.

Who Should Attend:

Business owners and entrepreneurs in the West Midlands.

Register today for this FREE webinar tailored to West Midlands businesses.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands