Social Media Essentials: Facebook

Social Media Essentials is a series of webinars focused on each of the major platforms, going through the essential information that you need to know about a platform one at a time.

Facebook has been around now for 20 years. What makes it so popular and is it true that people are moving away from the platform? Well, in short, the answer is ‘no’. Facebook remains a key platform for marketing your business, especially with certain demographics.

In this session, we’ll look at the way Facebook can still help your business grow, what content works right now and how to ensure you are seen by your target market.

Who should attend?

Business owners and entrepreneurs in the West Midlands looking to improve their use of Facebook in their organisation. This session is suitable for an individual wanting to grow their network and those who want to use it better for their company.

Things we’ll cover

• Why Facebook is an important social media platform for business
• The differences between a personal profile and a page
• Optimising your Facebook page
• Creating and posting content on the feed
• Stories & Reels
• Events
• Analytics

Outcomes

You will leave with a series of actions for you to maximise the potential that Facebook holds for your business including how to create better content. You’ll be more confident in delivering a strategy for Facebook that works towards your business goals.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands