Join us for an insightful webinar on “Social Media Essentials: LinkedIn” tailored exclusively for businesses in the West Midlands region.

Social Media Essentials are a series of webinars focused on each of the major platforms, going through the essential information that you need to know about a platform one at a time.

This time we are focusing on LinkedIn. Claiming itself as ‘the professional network’ it’s popular with businesses to connect with others and promote their organisations. What is the best strategy to use? In this session, we’ll cover the basic principles to set you running and look at the best ways to build loyalty.

Who should attend?

This webinar is for businesses in the West Midlands that want to improve their LinkedIn presence and learn key strategies for success.

Things we’ll cover

• Why focusing on LinkedIn today is a great idea for your business
• Where the opportunity lies
• Optimising your personal profile
• Searching for leads
• Company pages
• The different content types in the platform

Outcomes

You will leave with a series of actions for you to maximise the potential that LinkedIn holds for your business. You’ll also be able to advocate to others in your business why a LinkedIn strategy is important for your organisation.

Don’t miss this opportunity to unlock the full potential of LinkedIn for your business. We look forward to seeing you there!

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands