Learn how to get more free traffic from Google by attending this free workshop! If SEO (search engine optimisation) is a mystery to you, or you’ve ever wondered how your competitors show up in search results, but your website doesn’t, or you simply want to improve the rankings you already have, this workshop is for you.

Modern SEO requires a comprehensive approach to improving your website and online presence, from writing high-quality content that demonstrates your expertise and fulfils all a visitor’s needs, to acquiring links back to your site from others and building solid customer reviews. This workshop covers it all, with practical guidance and real-world examples.

We explore the workings of search engines, technical elements of a website that can affect performance, how to add extra information to pages to help search engines and how to check on performance using Google Search Console. As a result, you will understand how to structure your website and evaluate the reports in Search Console to drive further optimisation.

We continue with a guide to keyword research and how to use that information to formulate a content plan to expand the information available on your site. It also explains the best ways to write and structure content to be understood by search engines, so that you can optimise your pages to rank for the right keywords.

The workshop concludes with an exploration of how Google evaluates E-E-A-T (Experience, Expertise, Authority and Trust) and a look at the importance of links and how to get other sites to link to yours.

Thing we’ll cover

• How search engines work and the implications for website owners.
• Technical issues affecting SEO including page load speed, mobile-friendliness and using Google Search Console to identify crawl issues.
• How to undertake keyword research to choose target keywords and plan content for your website, including free tools you can use.
• Optimising elements of web pages for search engines, from title tags and meta descriptions to formatting and page design.
• Copywriting for search engines – how natural language processing works, what is best practice and what to avoid.
• Bringing keyword research and copywriting together to add content to your website that will generate more organic traffic.
• The importance of demonstrating Experience, Expertise, Authority and Trust (E-E-A-T) and how to do it.
• Understanding the importance of links for SEO and how to get other websites to link to yours.

Key take aways

• Understand modern SEO practices designed for businesses in the West Midlands.
• Learn how to make your website perform better on search engines by optimising its technical aspects.
• Discover simple strategies for finding the right keywords, planning content, and writing in a way that attracts more visitors.
• Find out how to get other reputable websites to link back to yours.
• Gain practical skills to boost your website’s search engine rankings and online presence.

Who should attend:

This workshop is for businesses in the West Midlands who want to improve their online presence and attract more visitors to their website.

Limited slots available. Register today!

This event is FREE to attend for businesses in the West Midlands Region. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands