This webinar is designed to walk you through setting up Google Analytics and Tag Manager to maximise the information you can gather about your website visitors. From there, you’ll explore all the major reports available to you and learn how these can give you invaluable insights into ways to boost traffic, enquiries and sales from your website.

Designed for beginners upwards, even if you’ve never even seen Google Analytics before, the webinar explains all the basics to leave you with a solid understanding of how to use Analytics and what you’re looking at in the reports! Understanding this data is key to identifying what works, what needs fixing and how your digital marketing efforts are performing.

What You’ll Learn:

• Gain a comprehensive understanding of setting up Google Analytics and Tag Manager.
• Learn to interpret major reports to boost website traffic, enquiries, and sales.
• Understand key metrics for accurate data interpretation and performance assessment.
• Master URL tagging for precise measurement of traffic sources from various marketing channels.
• Develop strategies to optimise website performance based on insights gathered from analytics and reports.

Who Should Attend:

Business owners and entrepreneurs in the West Midlands.

Register today for this FREE webinar tailored to West Midlands businesses.

This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands